Denim is a trend that always seems to be "on trend". In fact, it's beyond just being a trend; it's a staple item that is constantly evolving. Major retail stores have embraced the innovation of denim; constantly seeking new ways to keep customers interested in the casual yet oh so chic fabric. Is denim still all about the grudge, bad girl and messy hair look? Absolutely not! I'd like to think of my style as sleek and chic; and I'd like to thank the innovation of the denim industry for embracing girls like me.
The year kicked off with Zara's "I am denim" campaign; a collaborative design project with real people, for real people, which included girls who work in some of the world's most vibrant and dynamic Zara stores. Frayed, ripped, cartooned and patch denim quickly rose to the occasion, claiming its spot as one of the seasons hottest trends. Images have been circulating on social media, featuring local and international influencers rocking Cotton On's 91: LTD denim range and since Cotton On has made quite the name for itself in South Africa, I thought it would be worthwhile to view the collection before you do your weekend shopping.
The Cotton On website has described the collection as "a new evolution in denim where every garment is expertly crafted with premium fabrication, a custom wash and a modern fit". I selected this black denim two-piece set because it combines two of my favourite features in clothing, 1 black and 2 a two-piece set. I did however try on a few other items from the collection, a jumpsuit, boyfriend jeans and jackets to name a few. Curvy girls with a little more junk in the trunk like myself should lean more towards skirts and tops as opposed to boxy dresses and boyfriend jeans that sadly fight against your curves.
The price point? From the selected items that I've seen, you can expect to pay anywhere from R449 to R999 for one or two pieces. Please note that the 91: LTD range is only available at selected Cotton On stores.
Two-piece denim set: Cotton On 91 LTD Collection
Leather Jacket: Zara