BELL & ROSS

Is that an aircraft behind me? You bet it is! It was an invite like no other and it went something like this:

"I wonder what this surprise unveiling is" was the first thing that came to mind, perhaps an aviation inspired watch? The hashtag #aviationcelebration did not prepare me for the unveiling of an aircraft in the middle of Nelson Mandela Square.

Carlos Rosillo and Bruno Belamich launched Bell & Ross in 1992. Perhaps the success of the brand can be attributed to the fact that they were friends first before they became business partners; add passion and perseverance to the mix and out of it the unique and successful brand we know and love today is born. With only 15 boutique worldwide, Bell & Ross offer unique time instruments that cater to customers who dare to be different.

The evening began with welcome drinks, snacks and a walk through the Bell & Ross boutique, which displayed all the timepieces on offer. We were then escorted to the second venue of the evening for the big unveiling, which to my surprise was not aviation inspired watches but an actual aircraft.

The story is beautiful; a tale of two entities becoming one to achieve a common goal. One being luxurious timepieces with a range specifically designed for pilots and astronauts; and another being the first aircraft company to collaborate with a watch brand on this level. The evening was concluded with a 3-course gourmet meal served at The Big Mouth restaurant in Nelson Mandela Squares, where guests were able to mingle over fantastic food.